In business

From the summary

Lesson overview

In business. Discuss the questions in pairs or small groups. What problems might you face when starting a new business? Are there any particular problems a new business might have in Palestine? In Palestine, why might an Internet-based company be easier to start than, for example, a company that makes things?. Read the article. Then complete the tasks on page 79. BUSINESS START-UPS. GRAPHIC DESIGN. Information and Communications Technology businesses could be the best hope for the economic future of Palestine, according to experts inside and outside the country. A recent report said that the ICT sector makes up over 5% of the Palestinian economy. first attempt was a game, which was so popular with his fellow students that he decided starting his own company might be a real possibility. His big breakthrough came when he attended a ‘start-up weekend’ in Ramallah. He managed to get a small amount of financial support, which gave him the time to develop more ideas. Perhaps more importantly, he met other business people, both Palestinian and from other countries. He learnt a lot about the practical side of running a business and about how to get his products noticed. Mustafa is currently working on a programme that makes the teaching of chemistry in schools more fun. He has already had interest from within send to other places 6 event that made a big difference try 7 profits relating to pictures 8 not having (enough) part of a country’s economy 9 concerned with helping people at the moment 10 managing Use the words in Part 1 to complete the sentences below. After months of trying to find a solution, they finally made a . A good transport system is needed to products around the country. He made a lot of mistakes because of his of experience. How did Mustafa learn to make computer software?. What did Mustafa find most useful about the start-up weekend in Ramallah? What are Mustafa’s two aims in business?. What does Mustafa hope to do at the next start-up weekend? Work In pairs or small groups. Put the steps in starting a business into the correct order. SEVEN STEPS TO STARTING YOUR OWN BUSINESS. Market the product 1. Take advice 2. Look to the future 3. Get financial support 4. Do your research 5. Have an idea 6. Develop your product 7. Period 2 / Reading and comprehension.

From the question bank

What is the main problem for ICT start-ups in Palestine according to the text?

• A lack of 3G networks
• A lack of computer hardware
• A lack of interest from the Arab world
• A lack of artistic skills