His top tips
- marketing – is a way of letting people know about your product
- market share – tells you how much of the market you have compared with your competitors
- upmarket – is a more expensive luxury item
- humanitarian – concerned with helping people
- hand over – give responsibility to someone else
- break down – stop working properly
Complete the grammar rules
- in business – working in the business field
- on business – for business reasons
- in time – with enough time, not missing something
- on time – at the right time
- She has been in business since she left school.
- He’s away all next week on business.
- Luckily, the bus was late leaving, so we were in time to catch it.
- You have to be on time. We can’t wait for you.
Grammar: reporting advice and warnings
- They told / advised me to spend more on marketing.
- A lot of people told / advised / warned him not to spend all his money.
- A friend told / advised / warned me that business start-ups were really hard work.
- Someone advised / warned me against putting all my profits into developing new ideas.
Grammar: causative (have / get something done)
- If it’s a physical product, you’ll need to find a way to have it made for you.
- Have the figures checked by someone who understands money.
- He learnt a lot about how to get his products noticed.
Seven steps to starting your own business
- Have an idea
- Take advice
- Do your research
- Develop your product
- Get financial support
- Market the product
- Look to the future