The topic explained
VOCABULARY Business-related vocabulary, compound nouns, phrasal verbs, synonyms (persuasion), economics-related vocabulary, synonyms (decision making)
03 Hard sell
- Vocabulary: business-related vocabulary, compound nouns, phrasal verbs
- I can use compound nouns and phrasal verbs to talk about business ideas.
Goat Rental Service
Three small businesses, one set of new words
Business-related vocabulary
Twelve business words, matched to their meanings
| Words and phrases | Definitions |
|---|---|
| cost-effective | Good value for money |
| bargain basement | Extremely cheap |
| bespoke | Specially made for a particular person |
| USP | The feature that makes a product different from and better than anything else |
| quote | The estimated price that will be charged for a service |
| bricks-and-mortar | Buildings such as houses, offices, factories |
| venture | A new business that is risky |
| turnover | The amount of business a company does in a set period of time |
| launching | Making a new product available to be sold |
| branching out | Extended or expanded on the work normally done |
| price tag | The amount that something costs |
| business concept | An idea for a business |
Compound nouns
3 Read Active Vocabulary and find examples of each in the texts on page 26.
Now use a word from the box to finish each compound noun.
ACTIVE VOCABULARY | Compound nouns
Compound nouns: two words, one idea
- Compound nouns can be spelled
- as separate words.
- with a hyphen.
- as one word.
4 Complete the sentences with the words from the box to make compound nouns.
1 They’re giving away free toys with children’s meals as a part of a sales ___ .
2 Planes are expensive to design and make, so require a lot of upfront ___ .
3 My friend has just established a new start- ___ which uses AI to help businesses.
4 I wasn’t planning on getting a new shirt today, it was a bit of an impulse ___ .
Phrasal verbs
Phrasal verbs for starting and growing a business
1 So, what gave you the idea to start the business?
2 It seemed like it might be a good market to get involved with.
3 It was too good an opportunity to fail to take advantage of.
4 We often get new customers to commit on the spot.
5 We’d been gradually increasing customer loyalty in that area.
6 Eventually, we did manage to persuade them.
7 We had to considerably reduce the price.
