The topic explained
LESSON 2A LISTENING AND VOCABULARY
- I can infer meaning, opinion and attitude from an interview and talk about persuasion.
Crafty seller, gullible buyer: ten words for character
Ten adjectives describe a clever seller and a customer who is easily tricked.
Which of these words describe the man in the picture and his ideal customer?
- Techniques to listen for:
- ‘Yes questions’
- The scarcity principle
- Framing
- Reciprocation
- Social proof
Nine ways to say persuade
All nine verbs mean persuade, but each one pushes in a different way.
ACTIVE LISTENING |
1 Divide the words into three categories:
a strong persuasion without much choice b persuading by being extra nice c neutral
2 Which word has the sense of tempting someone to do something?
3 Which word has the sense of persuading people to choose between two things?
4 Which word has the sense of persuading someone to do something violent or unpleasant?
5 Divide the words into three categories according to their possible verb patterns.
a _ someone to do something and someone into doing something b someone to do something c __ someone into doing something
Rewrite it with the right persuade verb
Use the verb in capitals to say the same thing.
Complete the second sentence using the word in bold so that it means the same as the first one.
1 She convinced the child to clean her teeth. COAX She ___ .
2 The company encouraged her to leave her job with promises of a better salary. ENTICE They ___ .
3 She persuaded us to work late. CAJOLE She ___ .
4 She pressured the team into taking responsibility. URGE She ___ .
5 He tried to coerce his brother into doing it. INCITE He ___ .
